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One of the key factors in our success has been our continuous
introduction of innovative, market leading products, which
have simultaneously attracted new customers and kept our
existing loyal customers.
This
unique combination of new contemporary products and traditional
products has been the driving force behind our survival.
By working with individual fashion designers like Jasper
Conran and John Rocha, we have emphasised the brilliance
and sparkle of today’s Waterford Crystal and further enhanced
the light refractive properties made possible by the unique
formula used in blending Waterford crystal’s raw materials.
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